Volteface Strategy
An open door for bold ideas
We foster and grow meaningful relationships for companies who operate in the legal cannabis industry.
Volteface has been a cornerstone of the UK cannabis industry since its inception. We have advised government, delivered national campaigns, written numerous impactful reports and built one of the most visited cannabis content platforms in the world.
Volteface Strategy is the culmination of that work: a vehicle that has its roots firmly in advocacy and campaigning, but with a clear commercial offering to help companies grow in this challenging environment.
In this new and ever evolving environment you need services which are dynamic, flexible and most importantly - can bridge the gap between you and your stakeholders.
How we do it:
Global content platform
We run www.volteface.me: one of the most visited drug policy news websites in the world with around 45,000 unique visits per month and an average social media reach of over 1.2 million people. We use our platform to amplify client messages and inform our SEO work in the medical cannabis sector.
Innovative solutions
We have over 6 years of experience in delivering impactful campaigns and initiatives in the UK - from national campaigns. We are experts in using innovation and creativity to connect companies with their key stakeholders.
A unique network
We have a deep, extensive network that spans across advocacy, industry, politics and the media. Through operating in the centre of a range of stakeholder networks, we build bridges and develop meaningful, collaborative relationships to simplify the complex.
Our Ethos:
Build your own platform
We help companies create direct channels of communication to their target stakeholders from innovative social media content to private Westminster roundtables.
Coalitions change minds
We work with companies to create key allies who can champion their message - from Instagram influencers to ex-Ministers.
Demonstrate responsibility
We have a deep, extensive network that spans across advocacy, industry, politics and the media. Through operating in the centre of a range of stakeholder networks, we build bridges and develop meaningful, collaborative relationships to simplify the complex.
Key Achievements
Our organisation has a lot to be proud of from playing a key role in the legalisation of cannabis for medical use in 2018, to more recently being appointed the joint secretariat for the 'Medical Cannabis under Prescription All Party Parliamentary Group'.
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2018 Campaign
In 2018 we ran a national campaign which played a key role in the legalisation of medical cannabis in the UK.
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Known Unknowns
In 2022 we released a major report in Parliament providing the sector with a comprehensive understanding of the hesitancies which exist among clinicians and how to resolve them
Study Trip to Canada
In 2019 we organised and hosted a high profile study trip to Canada for MPs which was filmed by the BBC.
DM For Details
In 2019 we released a seminal report highlighting the impact of drugs people sold on social media. This report led to exceptionally productive engagement with government and social media companies.
APPG Secretariat
In 2023 we were successful in our application for joint secretariat of the All Party Parliamentary Group for Medical Cannabis under prescription.
Content Platform
Over the past six years we have built one of the most visited drug policy content platforms in the world. We use our platform to help champion new voices and educate the public.